Are you looking for a fun way to engage with your audience on social media? You must have considered memes a good alternative for posting content on different platforms for your marketing. Memes are born from social media. They are the most significant influence on social media currently. Memes account for one of the most shared posts on social media.
Memes can be a lot of things at once. They can be edgy, funny, and easy to relate. A new meme template can come online anytime, but despite how useful it is on social media, it feels like creating a meme is a bit of risky business for a brand, or is it?
Are Memes Effective in Promoting your Brand?
Today we will decode how to create a meme that helps you effectively promote your brand, so your brand image doesn’t change, and the customers will love your online content.
Why are Memes Popular?
Memes are the “carrier of culture.” They help people to connect with different ideas, emotions, and actions. They make it easier for the creative minds and brands to get all of these in a transferable form. Thus, making memes is a perfect way to connect with the audience in the internet age.
The benefits of creating a meme for a brand are many, some of them are:
- A lot of memes are created on the same template, which has been circulating on the web. As a result, it is an easy way to capitalize on shared knowledge.
- Memes are easy to make. You can make a meme for free online as there are so many websites that provide you with free templates, just like this, to create a meme of your own.
- One of the best ways to humanize your brand is to make it relatable, and memes do it with perfection. Memes give your brand an authentic voice on social media.
- On the other hand, with the help of memes, you can showcase some of the complex concepts on which your brand works and create a brand personality online.
- If one of your memes is relatable to your audience and people on social media, it will be shared again and again. Thus, people on the internet will remember your brand quite easily.
- Lastly, on social media, memes are the way to go if you want to have a higher engagement with your audience.
Memes are an Inexpensive Way of Creating Shareable Content
There was a time when you needed to spend hours researching to create a good blog that people on the internet will read. In the past few years, many companies have tried their hands on video marketing by creating video content but making a video just for marketing can be a little over budget.
In 2020 we see the dawn of meme culture. On the internet, wherever you go, you will find a meme waiting to grab your attention. Memes are based on the content that has already been created and is quite popular among people. As a result, you don’t need to create a new video from scratch.
Being inexpensive, they help small companies in saving massive amounts of money in marketing and branding. On the other hand, to create a meme, you don’t need to be a good designer. Even low-resolution content can get millions of likes if the caption has a twist to it.
Memes Come with Short Lifespan
Memes have a short lifespan. There is no denying. When you see a meme more than three to four times on your feed, you will ultimately get bored with it. That’s the main reason why memes have interchangeable text.
Memes are made to provide viewers a quick snippet that helps in remembering the pop culture aspect. Also, a meme could complete its life cycle on the internet in no time, and you will have no idea about it.
One of the marketing terms that you need to know is “Memejacking.” It is a process where brands use already created memes in their marketing campaigns. Most of the time, this technique is used to grab the young viewer’s attention.
Memejacking is a tough nut to crack. You either end up riding on the wave of a viral post, or it may seem like you are just trying too hard. Most of the memes that are shared by brands can come under Memejacking.
Memes Only Work with Humour
Memes need to be funny, but most of the memes you see online today have a sarcastic or satirical approach. Thus, it could be hard for your audience to understand it, so try to be simple and funny.
If you think a meme can work in your marketing favor and help your brand stand out on the social media platform. You need to take a step back and ask yourself, is it really funny?
The thing with humor is it is not for everyone or every other business. Thus, you need to be careful while you are making content for your online audience.
Memes Bring Immediate Reactions
Well, this can go both ways. As memes rely much on their humor perspective, it is quite easy to miss the mark and come off as an inappropriate or insensitive post. As you already know, there are many things and posts on the internet that are quite offensive but still viral on the internet. You can use a meme editor to get the insensitive content from that template removed and insert your brand values.
But when you are doing this, make sure you don’t damage your brand’s image to engage with the audience on the internet.
Know your Audience
Before you jump in the world of creating memes, make sure you know your audience well. People can easily turn a meme into propaganda in no time. You need to know the meme and its connotations.
Several websites can help you with more in-depth knowledge of memes. So you can use them in a better way. When you are using a meme, ask yourself if this meme seems out of touch or unpopular for quite some time. Check out these cool templates which will definitely attract all your audience.
By riding on the wave of new trends in digital marketing such as memes, brands can enhance their customer base and image with minimum capital and innovation-based investment in their marketing plans.