Product Tribe Blog: Do You Have a Moment To Talk About Products?

Sharing is caring, we thought. Which is why we created Product Tribe, a place to share all our awesome experience in the realm of product development and growth and to listen to what you have to say about it.

Have you ever looked back at all the awesome projects you’ve done and thought,  “Yeah, I’m pretty badass.” But who besides yourself and your mom knows how badass you are? When you see that you and your team have so many mind-blowing projects under their belts, well, maybe it’s time for the magicians to finally reveal their secrets. Here, we’ve come together to work on our greatest project so far – the Product Tribe.


The Inspiration

I’ve always admired companies that not only make great things happen, but tell the whole world about it in a breathtaking way. At first, you’re blown away by what they’ve done – but then you learn the background story, and how they did it. And a whole new world opens up in front of your eyes.

Then I thought, my colleagues and I have also done some pretty amazing projects – so why can’t we make noise about them like the big boys? We could be these awesome people, sharing experiences with others, telling everyone out there about the projects we’ve accomplished, and feel proud of ourselves and the people we worked with. Because what’s even the point of being smart if you keep it to yourself?


This is how Product Tribe started. We decided to share everything we know about digital products, and their development and growth. We decided it’s high time we shared with the world all the good stuff we’ve collected over the years.

What Is Product Tribe?

Product Tribe is your new favorite blog about all kinds of digital products. We started simply by putting together everything we know and defining what exactly we wanted to talk about. And from there, the Product Tribe took shape on its own. Of course, we don’t limit ourselves to our own experts. We know people who know people who know things.

Our experts in product development, design, engineering, marketing, sales, and management are the real deal, and they can’t wait to share whatever they know with you. We’re here to help you develop your product and bring it to market, improve and sell it, organize teamwork – in other words, to smash it.

For instance, our UX/UI Designer was so excited that he wrote his first article when we were still considering our approach. It’s a guide on UX research as the first step in the design process, referring to his experience and some case studies. He literally wrote about what he does every day. And that’s what all of us do, while adding some personal experience and attitude.

How It Works For You

We’re going to cover every possible aspect of one and the same process – product development and growth. We decided to uncover the darkest secrets of digital marketing, customer development, engineering and much more. With love and a tear in our eye, we are giving away the Marauder’s Map to the world of digital products.

You can navigate freely through the blog, jumping from article to article, wherever your thoughts take you. Or simply get the content you’re interested in sent directly to your inbox, like a pinpoint three-point field goal.

Here’s what you can browse through …



  • Product Development – Is all about products and how to develop them wisely and with class.
  • Engineering – Offers actionable guides and tutorials that reveal the biggest secrets and unconventional engineering solutions.
  • Culture & Lifestyle – Helps you stay happy and efficient without going crazy.

Our collections are being constantly updated so you can always get the most recent news. The digital world is constantly growing, and new approaches and technologies emerging – trust us, there will always be enough information to keep this ball rolling.


Right now, we’re planning to have a whole 21 categories that will help you navigate our content and explore specific topics. Let’s say you’re interested in project management. Feel free to jump directly to this category. We may also transform, add or remove categories, depending on our readers’ preferences.


Of course, we’ll be happy to see you share our content, but it’s not the main reason why we’re here. First of all, we wanted to talk. We know that most of you will always have something to add, share, and discuss, so don’t let anyone stop you. Head over to our community and discuss the hell out of any article you want.



Depending on how much you can handle, you can subscribe either to a collection of your choice, or to the full range of content we offer. You’ll also receive regular newsletters with new articles and additional tips and know-how from our amazing experts.

No matter what you choose, you’ll be reading only real cases, with no extra sweeteners or flavor enhancers. Consider us the “Whole Foods” of product development. On top of this, you’ll get a safe space to ask all the questions you never dared to ask – at Product Tribe, everyone is welcome, and everyone is equal. And we’ll try to make you feel comfortable.

How It Works For Us

Cluster Content

Sheesh, we’d been thinking, how the hell will we cover all those complex approaches, divided into smaller complex approaches that don’t get easier based on their size? Not to mention all the numerous new techniques and tools that need and want to be researched and talked about/ How do we stay afloat and not get lost on the winding roads of the Internet and, most importantly, in the labyrinth of our own thoughts? It seemed like the only thing that could save us was HubSpot’s cluster content approach, which we adapted to our own vision.


How Exactly Does Cluster Content Work?

We take a super-broad topic, and instead of slamming one long article into your face, we give you a guide – the so-called pillar topic. Each part of the guide leads you to more detailed guides on specific topics. These are the cluster pages.

Why is it more convenient than just having everything in one place? Seriously, when’s the last time you felt happy scrolling for 7 minutes? Using the cluster content approach, we can add more and more new cluster pages to the pillar page whenever there’s new data to share.


With this project, we aimed to speak honestly about what we do and share it. Which is why we must admit that putting together a content team wasn’t easy at all. It sure felt like putting together an FBI task force, where every member has a special field of expertise. Here’s what we’ve come up so far:


Processes can differ depending on the topic, time, health and wellness, but no matter what each of us does, we’re looking for people who can go the extra mile while staying focused on their jobs.

That’s why we’re always open to new authors joining our team. Do you think you’ve created some great experiences, and you can write about them pretty well? Get in touch!

We sincerely hope that you’re like us – one of those crazy people who are obsessed and in love with what they do. And when you’re in love with someone or something, you want the whole world to know. People like us can talk about what they love for ages. And this is basically why we created Product Tribe – to create badass content about what we’re all crazy about. And if you’re not ready to speak yet, be our humble listener. Okay, um, reader.

Either way, be there for us and with us when we start sharing our knowledge in product development and growth, our experiences, our little and big secrets, new solutions and ideas. We want to make this blog Digital Product Central, the Museum of Digital Knowledge that everyone wants to rob, the Bible of Product Development. So, human, do you have a moment to talk about products?

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Yaroslav Lehenchuk
If you take Yar from us, we’ll track you down and make you plead for forgiveness. No, we’ll make you watch your Macbook being destroyed, and then you’ll be on your knees, begging. Yar pulls everything together and makes us work, even when we feel like cats in the sun. He coordinates our madness and is always ready to find a solution. He can also be a really nice guy. Just ask his parole officer. He’ll confirm it.
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