People, organizations, and businesses generate a tremendous amount of data every single day. We literally live in the age of information as almost everything we do is recorded and stored somewhere. A study even shows that the world creates 2.5 quintillion bytes of data daily, a staggering number you’ve probably never heard of before.
Although it may seem frightening to some people, such huge data volumes actually help businesses to become better and more productive. After all, every little piece of information about consumers allows you to learn, form better offers, and attract more customers.
It is impossible to analyze so much information manually, but this is exactly where data science steps in to save your day. In this article, we will explain to you five ways data science can assist you in boosting brand awareness.
Data Science: Definition, Stats, Benefits
A lot of marketers and entrepreneurs still don’t understand the concept of data science, so our first goal is to explain it and point out some of its major benefits.
By definition, data science is a multi-disciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and insights from structured and unstructured data. In other words, it is a system which is able to process enormous volumes of information in real-time and make relevant conclusions based on those inputs.
Tons of researches prove the influence data science has on modern businesses:
- Almost 80% of executives believe that failing to embrace big data will lead to bankruptcy, which is why 83% of companies now invest in data science projects.
- A typical company analyzes only 12% of its data.
- Businesses that use big data drastically reduce operational costs and see a profit increase of up to 10%.
With everything we’ve stated so far, it is clear that data science brings businesses a lot of practical benefits. We do, however, need to mention the biggest advantages it can give to your brand:
- Improving efficiency: With data science inputs at your disposal, you can boost efficiency and speed up business processes.
- Better recruiting: The system is able to identify the most talented professionals for your team.
- Cut costs: You don’t have to waste resources chasing unverified leads anymore.
- Boost sales: Enhanced analytics enables you to boost sales and earn more money long-term.
- Raise awareness: The last benefit on our list is substantial and we will discuss it thoroughly in the next chapter.
How to Raise Awareness with Data Science in Five Steps
Data science represents a complex set of operations, but we can simplify the whole thing and focus on practical ideas only. Here are five ways you can use big data to raise brand awareness.
Personalization is the first and probably the most impactful way to use data science for raising brand awareness. How come?
Analyzing consumer-related information, you can perfectly understand their preferences on an individual level. There is no need to send generic messages anymore and offer the same type of product or service to all prospects. Instead, you can customize offers so as to fit each user individually.
This happens every time you visit Amazon and see the list of products recommended for you. They analyze the entire history of your interactions with the site and give useful recommendations accordingly.
Another excellent example comes from Netflix, a business that saves $1 billion per year on customer retention using advanced data analytics. The video streaming provider analyzes the preferences of subscribers to give them personalized suggestions. That way, users get to watch movies and TV shows similar to the ones they’ve already consumed.
Offers become much more relevant this way, which makes the audience thrilled and drastically improves the reputation of the brand.
2. Choose the most relevant marketing channels
Brand awareness largely depends on your marketing strategy and the channels you choose to promote the business. Therefore, it is essential to identify the most relevant communication platforms for your brand.
Big data allows you to find the right platforms quickly because it understands the preferences of the target customers. This is extremely important because different networks attract different users.
For instance, Instagram is famous for its ability to attract the majority of younger users as almost 70% of them are 34 years old or younger. On the other side, LinkedIn is known for gathering business professionals who make a totally different audience.
Clever marketers always take it into account when designing a new brand awareness strategy. This is why content creation services such as BestEssayServiceReviews.com are able to detect and concentrate on social networks, Q/A platforms, and online review websites that attract students and younger scholars who need help with academic writing.
3. Create better content
Another way to use data science is to analyze the expectations of your audience and create high-quality content that perfectly matches their requirements. How is this possible?
Well, the idea is simple – data analytics enables you to learn everything you need to know about the buyer persona. This includes the following traits:
- Demographic features like locations, age, and gender
- Education and income level
- Relationships status
- Professional status and job titles
- Personal interests and beliefs
- Leisure time activities
With all those information available at a glance, you can prepare and create attractive content relatively simply. And not only that – you can also figure out the most popular types of content and focus on formats that make the biggest impression on your audience.
Don’t forget that digital content comes in so many forms – blog posts, videos, podcasts, images, infographics, charts, GIFs, animations, etc – so it really is fundamental to learn what your audience loves the most.
4. Analyze Email Marketing Performance
Do you know that email campaigns still make the most popular channel of business communication globally? With almost four billion users worldwide, email gives you the chance to address more than half of the world’s population.
But this is not the only benefit. On the contrary, you can take advantage of email marketing platforms to research user behavior and find a whole lot of information about them:
- Where they live
- How often they are active online
- What are their interests
- How frequently they check emails
Such feedback allows you to improve sales and marketing strategies, thus making the brand more relevant and easily recognizable among target audiences.
5. Quality reporting
The last tip on our list is to use data science for reporting because it can help you to figure out the strengths and weaknesses of the brand. Using big data tools, you get to understand website traffic, bounce rates, social media performance, and many other features.
Doing so, you can learn what works well awareness-wise but also determine the features which require substantial improvements. It gives you the opportunity to keep improving your brand awareness strategy in the long run and grow the authority of the business steadily.
At the same time, you can enjoy the privilege of quality reporting because data science platforms generate amazing graphs, charts, and other sorts of documents that you can export and present to your team members.
Data science revolutionized the way businesses analyze target audiences and create marketing strategies. With so much information floating around, only advanced data analytics platforms can process everything in real-time and draw meaningful conclusions out of seemingly unrelated reports and statistics.
In this post, we discussed the concept of data science and showed you five ways it could assist you in boosting brand awareness. Have you ever thought about incorporating data science into your business strategy? Do you already have any experiences with data analytics?
Feel free to share your thoughts in comments – we would be glad to read about interesting cases and examples of data science in everyday business.