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Product Development

Let’s be honest: the first thing you see in the morning is not your beloved’s face. It’s the alarm on your smartphone. Products are everywhere. So why don’t you follow our tutorials to develop them wisely?

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design trends
Web Design and UX Trends You Should Stick to in 2018

Design it like you mean it. Don’t forget that people want to like your website, but also they want to use it intuitively. This guide on web design trends and how technologies define UX was made to inspire you. So, feel free to follow your unconscious, when using glitch, morphing, broken geometry, color explosion or minimalism. But keep in mind how technologies are changing human behaviour and demands on user experience.

dima64px By UX Design
contentcopywriting
UX Writing: Make Your Product Speak Effectively

When engaging with digital products, we often get confused. Not because we’re dumb, but because the products are puzzling. UX writing is a new discipline that helps create clear and useful texts so we don’t get baffled by web & app interfaces. Here’s a brief introduction to UX writing, its history, main principles, and best practices.

communication
Building Product Communication: Don’t Sound Like a Sociopath

“Here is my awesome product, you will like it and everyone will be happy” – that’s how brands and product sound sometimes. Like they’re talking to someone who is supposed to be human, but is not. This story gives you tips and hints on how to create customer persona, understand your TA and build effective product communication.

By Marketing & Partnerships
communication strategy
Building Communication Strategy: the Ultimate Guide

A company lacking communication skills can end up like a lonely kid in a sandbox with no one to play with. Learn about how to define your communication and business objectives, and how an effective communication strategy can turn your company into a successful, even beloved brand.

By Marketing & Partnerships
ux research
How to Conduct UX Research For Your Product

What do your users want? What do they need? Can they use your product? These are 3 main questions that user experience research answers by giving the chance to hit it off and create a successful product. If you wish to avail of UX methods to gather real user insights, read our guide on how to conduct the research to gain maximum results.

dima64px By UX Design
user persona
How and Why to Create User Personas

There are many ways to fail your product. Hopefully, there are some options for preventing from failure. It’s easy as pie – collect data about your audience, talk to them, be the one who understands them, be the product they need. How to do that – you can figure out in our guide to creating user personas.

yarik64px By Product Management
aarrrb2c
AARRR Framework: The Best Startup Metrics for Pirates

If you want to know how to market your product to all of your target audiences, you have to become a little bit of a spy. Where do your customers come from, are they happy with their customer experience? Are they coming back after trying out your product, would they recommend your product to their moms? With the AARRR metrics you can get all the answers efficiently and use them to your and your customers’ advantage.

yarik64px By Revenue & Growth
customer developmentresearch
Customer Development Guide For Product Managers

Planning to create a product without asking customers for their opinion? Unless you want to get into a PowerPoint chart of recent product failures, drop this idea and opt for customer development. Custdev is an approach that won’t strain the budget, but will take production to another level. If that’s exactly what you want, go ahead and use it!

yarik64px By Product Management
a/b test
How To Use A/B Testing To Build Better Web Products

The only person who can settle which design is better for your website or which text is more catchy for an email is your user. A/B testing is a genius tool that gives access to this kind of data. So, if you wish to build your idea on the basis of customer insights, start using split testing now.

yarik64px By Product Management