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Product Development

Let’s be honest: the first thing you see in the morning is not your beloved’s face. It’s the alarm on your smartphone. Products are everywhere. So why don’t you follow our tutorials to develop them wisely?

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How to Tell Your Brand Story

Storytelling is one such potent form of art that has been into existence since antiquity. In essence, it is one out of a few good things that might never go out of vogue, but only emerge to be better and profound. For eons, stories have served to entertain, inspire, and captivate attention, forging strong relationships

Why Product Accessibility Shouldn’t Be an Afterthought

Having a good product or a service to sell is what we all want, isn’t it? However, it sometimes happens that even the best product cannot find its way to the customers and the main reason for such a case is product accessibility. Making sure that our product is accessible to every individual who might

By Marketing & Partnerships
A Product Manager’s Guide to Building Customer Loyalty

Having a loyal customer base is no easy matter. A lot of people don’t know how to even begin building customer loyalty and simply focus on launching new products or finding new customers. And, while properly launching products and finding new customers is important, there are some key reasons why having a loyal customer base

By Product Management
How To Automate Software Feature Education

Here’s a problem faced by a lot of software companies — a product has a new feature that customers are either unaware of or aren’t adopting at all. A similar challenge arises when users don’t use a core feature enough to derive the full value of a product.  The solution to the said problems lies

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5 Content Writing Tips To Improve SEO

Content is still king in 2019 and will continue to be for the foreseeable future. The 2018 Hubspot State of Inbound Marketing report found that blog content creation was the top marketing priority for 55% of marketing professionals this year. The report also found that marketers who placed a high priority on blogging were 13-times

By Marketing & Partnerships
5 Ways Data Science Can Boost Brand Awareness

People, organizations, and businesses generate a tremendous amount of data every single day. We literally live in the age of information as almost everything we do is recorded and stored somewhere. A study even shows that the world creates 2.5 quintillion bytes of data daily, a staggering number you’ve probably never heard of before. Although it

By Data Science & Data Bases
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How to Create Product Launch Emails

Product launch campaigns are all about increasing awareness and getting customers interested in your new product, and email is the perfect way to spread the word. Engaging messages illustrating the product’s features and benefits will convert your core audience at a high rate and win back some former customers who had been inactive. That said,

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How to Boost a Content Marketing Strategy Using Big Data

An increasingly crowded content marketplace has made it impossible to stand out just by pumping out a lot of content. Understanding of the performance is the key to achieving satisfying key performance indicators (KPIs). This is where the Big Data comes in. Thanks to all the available data in the world of the internet, the

By Marketing & Partnerships
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On-Page SEO Checklist for 2019 to Maximize Your Webpages’ Reach

On-page SEO is vital for ranking high on Google search results. It is the process of optimizing specific pages on a website. It is not the same as on-site optimization since the latter deals with optimizing all pages on a website while on-page is all about improving one webpage at a time. The process, though,

By Marketing & Partnerships