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Product Development

Let’s be honest: the first thing you see in the morning is not your beloved’s face. It’s the alarm on your smartphone. Products are everywhere. So why don’t you follow our tutorials to develop them wisely?

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Adaptive marketingbig data
How to Create a Personalized Brand with Adaptive Marketing and Big Data Techniques

Trying to attract customers, brands use various fine-spun techniques. But what customers need is a product that would meet their needs. Adaptive marketing is an answer. Making personalized offers to each of the market segments drive conversion rates high and create loyal-to-brand customers.

David Braun CEO at TemplateMonster By Marketing & Partnerships
beta testingdesign
Case Study: How Research And Mentors Simplified My UX Design And Differentiated My Product

When making a software product, useability and quality are two of the most important factors. This is especially true when dealing with critical systems such as health data (like our MedManage app does) and it is extremely valuable to research best practices and work directly with professionals. Let me show you how.

Simon Greenberg By Case Studies
PricingSAAS
Steps We’ve Taken to Price Our SaaS Startup Based on Value

Regardless of your product’s goal, whether it is to make the better world or make a life of the customer easier, your startup will not live long without monetization. Building pricing strategy for SaaS project may be challenging. However, knowing methods of setting prices and defining your product’s value may help you beat it easily.

Olha-Mykhoparkina-small By Revenue & Growth
customer developmentinterviews
Customer Interviews: When You Need Them and How to Make Them Efficient

Every actor is looking for a grateful audience, and you might be steps away from finding yours. How to find your target audience, identify their needs and solve their problems – all this can be done with a bunch of customer interviews. We will teach you how to make sure there’s a market for your product and how to ask the right questions, save money and improve your product to please your customers.

yarik64px By Product Management
idea validationlanding pages
How to Validate Your Product Idea With Landing Page

A landing page is an effective way to validate your MVP. By displaying the most important information, it will tell users what your product is about. You can solve the problem about getting the feedback you need. Here’s a guide to how to build a killer landing page in an elegant and effective way.

yarik64px By Product Management
user centric design
User-Centered Design: Process And Benefits

Don’t put the cart before the horse when you design things. The sooner you show your prototype to the actual users and get the feedback, the easier it will be to look at the design from the user’s point of view. Let’s go behind the scenes of the design process and discover what user-centered design really means.

By UX Design
microinteractionsux
Improving User Experience With Microinteractions

All day long, we interact with each other and with machines. And those microinteractions affect the rest of our day and how we perceive brands and experiences. Think of UX microinteractions as emotional connections. They are everywhere: in the devices we carry, the appliances in our house, and in the apps on our phones and desktops.

By UX Design
design trends
Web Design and UX Trends You Should Stick to in 2018

Design it like you mean it. Don’t forget that people want to like your website, but also they want to use it intuitively. This guide on web design trends and how technologies define UX was made to inspire you. So, feel free to follow your unconscious, when using glitch, morphing, broken geometry, color explosion or minimalism. But keep in mind how technologies are changing human behaviour and demands on user experience.

dima64px By UX Design
contentcopywriting
UX Writing: Make Your Product Speak Effectively

When engaging with digital products, we often get confused. Not because we’re dumb, but because the products are puzzling. UX writing is a new discipline that helps create clear and useful texts so we don’t get baffled by web & app interfaces. Here’s a brief introduction to UX writing, its history, main principles, and best practices.