Every business, digital or not, wants to retain customers and know how to do it. One startup managed to increase their user engagement by a 150% in just three months. You can find out how here.
A landing page is an effective way to validate your MVP. By displaying the most important information, it will tell users what your product is about. You can solve the problem about getting the feedback you need. Here’s a guide to how to build a killer landing page in an elegant and effective way.
Don’t put the cart before the horse when you design things. The sooner you show your prototype to the actual users and get the feedback, the easier it will be to look at the design from the user’s point of view. Let’s go behind the scenes of the design process and discover what user-centered design really means.
All day long, we interact with each other and with machines. And those microinteractions affect the rest of our day and how we perceive brands and experiences. Think of UX microinteractions as emotional connections. They are everywhere: in the devices we carry, the appliances in our house, and in the apps on our phones and desktops.
Design it like you mean it. Don’t forget that people want to like your website, but also they want to use it intuitively. This guide on web design trends and how technologies define UX was made to inspire you. So, feel free to follow your unconscious, when using glitch, morphing, broken geometry, color explosion or minimalism. But keep in mind how technologies are changing human behaviour and demands on user experience.
When engaging with digital products, we often get confused. Not because we’re dumb, but because the products are puzzling. UX writing is a new discipline that helps create clear and useful texts so we don’t get baffled by web & app interfaces. Here’s a brief introduction to UX writing, its history, main principles, and best practices.
“Here is my awesome product, you will like it and everyone will be happy” – that’s how brands and product sound sometimes. Like they’re talking to someone who is supposed to be human, but is not. This story gives you tips and hints on how to create customer persona, understand your TA and build effective product communication.
A company lacking communication skills can end up like a lonely kid in a sandbox with no one to play with. Learn about how to define your communication and business objectives, and how an effective communication strategy can turn your company into a successful, even beloved brand.
What do your users want? What do they need? Can they use your product? These are 3 main questions that user experience research answers by giving the chance to hit it off and create a successful product. If you wish to avail of UX methods to gather real user insights, read our guide on how to conduct the research to gain maximum results.