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Collections

We all want to know everything. But everything starts somewhere, right?

Let’s say you’re exploring customer development to build your product, or digging into interface design — here’s what you need to know, right in the Product Development collection.

If you’re about to turn ideas into code and won’t mind some hints on dev, you’ll find everything you need in the Engineering collection. And, because knowing and implementing all of that requires self-management and regular improvement — check out Culture&Lifestyle, too.

Each collection includes tutorials, articles and infographics.

Articles by collections

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guest post
What Makes an Employee Stay at A Company?

Would you imagine seeing your employee of the month handing a resignation letter, just like that? It strikes you like a nightmare because right there and then, new challenges and new responsibilities abound. Skilled professionals are hard to come by these days, and you’ve just lost one. Here, you think about who, and what you’ve

yarik64px By Hiring & Operations
guest post
Using Risk Management in Engineering

Engineering requires a dedicated team of professionals with the right skills to achieve project goals. Most IT managers report more than 75 percent victory in delivering software engineering projects, but many observers claim the success rate is less than 50 percent. Organizations expect engineers to deliver products that meet their objectives within the projected timeframe

By Project Management
big datacontent
How to Boost a Content Marketing Strategy Using Big Data

An increasingly crowded content marketplace has made it impossible to stand out just by pumping out a lot of content. Understanding of the performance is the key to achieving satisfying key performance indicators (KPIs). This is where the Big Data comes in. Thanks to all the available data in the world of the internet, the

By Marketing & Partnerships
guest postseo
On-Page SEO Checklist for 2019 to Maximize Your Webpages’ Reach

On-page SEO is vital for ranking high on Google search results. It is the process of optimizing specific pages on a website. It is not the same as on-site optimization since the latter deals with optimizing all pages on a website while on-page is all about improving one webpage at a time. The process, though,

By Marketing & Partnerships
feedbacksurvey
Event Feedback App: How to Setup Your Pre, Mid & Post-Event Survey

Events make brands alive. Whether aimed at inspiring a workforce or strengthening customer loyalty, triggering action from sales prospects or educating an audience; all the events cater to one emotion – ‘human emotion’.  It is also important that the attendees/delegates must find these events engaging. Obtaining feedback on the event from attendees/delegates is important to

By Productivity
marketing guidesseo
Sentiment Analysis and the Link to Better Sales

“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski As business owners, we are always looking for ways to increase our sales. After all, sales are the driving force for any company.

By Marketing & Partnerships
The Role Social Media Should Play In Your Wider Marketing Strategy

For any business to thrive, whether a startup or a multinational organization, an effective marketing strategy is absolutely critical. This serves as a crucial road map for the entire business. It is clear that social media is gradually becoming the backbone for effective marketing because of the number of social media users and the integral

How to Find Product/Market Fit: A Practical Guide

You’ve come up with this brilliant product, you can’t wait any longer and are ready to launch! But how do you make sure that it’s meant to make you money? Here’s when product/market fit comes to play. Invest 10 minutes to learn how to achieve product/market fit right now, and enjoy the results of a successful launch later on.

yarik64px By Product Management
How to Increase Your App’s Success with Strategic Marketing Tactics

A strategic marketing plan is an essential part of the app development process that ensures its success. Here are the best marketing practices to implement in your marketing strategy to make it successful.

Emily Clark By Marketing & Partnerships
Customer Development Guide For Product Managers

Planning to create a product without asking customers for their opinion? Unless you want to get into a PowerPoint chart of recent product failures, drop this idea and opt for customer development. Custdev is an approach that won’t strain the budget, but will take production to another level. If that’s exactly what you want, go ahead and use it!

yarik64px By Product Management
AARRR Framework: The Best Startup Metrics for Pirates

If you want to know how to market your product to all of your target audiences, you have to become a little bit of a spy. Where do your customers come from, are they happy with their customer experience? Are they coming back after trying out your product, would they recommend your product to their moms? With the AARRR metrics you can get all the answers efficiently and use them to your and your customers’ advantage.

yarik64px By Revenue & Growth
How and Why to Create User Personas

There are many ways to fail your product. Hopefully, there are some options for preventing from failure. It’s easy as pie – collect data about your audience, talk to them, be the one who understands them, be the product they need. How to do that – you can figure out in our guide to creating user personas.

yarik64px By Product Management
Customer Interviews: When You Need Them and How to Make Them Efficient

Every actor is looking for a grateful audience, and you might be steps away from finding yours. How to find your target audience, identify their needs and solve their problems – all this can be done with a bunch of customer interviews. We will teach you how to make sure there’s a market for your product and how to ask the right questions, save money and improve your product to please your customers.

yarik64px By Product Management
Improving User Experience With Microinteractions

All day long, we interact with each other and with machines. And those microinteractions affect the rest of our day and how we perceive brands and experiences. Think of UX microinteractions as emotional connections. They are everywhere: in the devices we carry, the appliances in our house, and in the apps on our phones and desktops.

By UX Design
How We Increased User Engagement in Our App by 150%

Every business, digital or not, wants to retain customers and know how to do it. One startup managed to increase their user engagement by a 150% in just three months. You can find out how here.

oleksandr-kot-data-scientist By Case Studies
Rethinking Work-Life Balance: How to Understand Yourself Better

Working strictly for 8 hours and, then, spending time with family? Or dedicating all free hours to completing tasks, and, only then, allot time for yourself? The right answer can’t be spotted in books or apps. Only you can find a perfect work-life balance for yourself, and our guide will help you to learn about different approaches to it.

yarik64px By Productivity
How to Conduct UX Research For Your Product

What do your users want? What do they need? Can they use your product? These are 3 main questions that user experience research answers by giving the chance to hit it off and create a successful product. If you wish to avail of UX methods to gather real user insights, read our guide on how to conduct the research to gain maximum results.

dima64px By UX Design
Building Product Communication: Don’t Sound Like a Sociopath

“Here is my awesome product, you will like it and everyone will be happy” – that’s how brands and product sound sometimes. Like they’re talking to someone who is supposed to be human, but is not. This story gives you tips and hints on how to create customer persona, understand your TA and build effective product communication.

By Marketing & Partnerships