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Collections

We all want to know everything. But everything starts somewhere, right?

Let’s say you’re exploring customer development to build your product, or digging into interface design — here’s what you need to know, right in the Product Development collection.

If you’re about to turn ideas into code and won’t mind some hints on dev, you’ll find everything you need in the Engineering collection. And, because knowing and implementing all of that requires self-management and regular improvement — check out Culture&Lifestyle, too.

Each collection includes tutorials, articles and infographics.

Articles by collections

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guest post
What Makes an Employee Stay at A Company?

Would you imagine seeing your employee of the month handing a resignation letter, just like that? It strikes you like a nightmare because right there and then, new challenges and new responsibilities abound. Skilled professionals are hard to come by these days, and you’ve just lost one. Here, you think about who, and what you’ve

yarik64px By Hiring & Operations
guest post
Using Risk Management in Engineering

Engineering requires a dedicated team of professionals with the right skills to achieve project goals. Most IT managers report more than 75 percent victory in delivering software engineering projects, but many observers claim the success rate is less than 50 percent. Organizations expect engineers to deliver products that meet their objectives within the projected timeframe

By Project Management
big datacontent
How to Boost a Content Marketing Strategy Using Big Data

An increasingly crowded content marketplace has made it impossible to stand out just by pumping out a lot of content. Understanding of the performance is the key to achieving satisfying key performance indicators (KPIs). This is where the Big Data comes in. Thanks to all the available data in the world of the internet, the

By Marketing & Partnerships
guest postseo
On-Page SEO Checklist for 2019 to Maximize Your Webpages’ Reach

On-page SEO is vital for ranking high on Google search results. It is the process of optimizing specific pages on a website. It is not the same as on-site optimization since the latter deals with optimizing all pages on a website while on-page is all about improving one webpage at a time. The process, though,

By Marketing & Partnerships
feedbacksurvey
Event Feedback App: How to Setup Your Pre, Mid & Post-Event Survey

Events make brands alive. Whether aimed at inspiring a workforce or strengthening customer loyalty, triggering action from sales prospects or educating an audience; all the events cater to one emotion – ‘human emotion’.  It is also important that the attendees/delegates must find these events engaging. Obtaining feedback on the event from attendees/delegates is important to

By Productivity
marketing guidesseo
Sentiment Analysis and the Link to Better Sales

“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski As business owners, we are always looking for ways to increase our sales. After all, sales are the driving force for any company.

By Marketing & Partnerships
The Role Social Media Should Play In Your Wider Marketing Strategy

For any business to thrive, whether a startup or a multinational organization, an effective marketing strategy is absolutely critical. This serves as a crucial road map for the entire business. It is clear that social media is gradually becoming the backbone for effective marketing because of the number of social media users and the integral

How to Find Product/Market Fit: A Practical Guide

You’ve come up with this brilliant product, you can’t wait any longer and are ready to launch! But how do you make sure that it’s meant to make you money? Here’s when product/market fit comes to play. Invest 10 minutes to learn how to achieve product/market fit right now, and enjoy the results of a successful launch later on.

yarik64px By Product Management
How to Increase Your App’s Success with Strategic Marketing Tactics

A strategic marketing plan is an essential part of the app development process that ensures its success. Here are the best marketing practices to implement in your marketing strategy to make it successful.

Emily Clark By Marketing & Partnerships
The Software Development Life Cycle: Phases And Methodologies

People say that “man plans and God laughs”, but the truth is, developing software on a whim doesn’t really work. To make the process smoother, avoid unnecessary expenses, and reach your goal faster, you will need to do a bit of planning. Learn more about how a software development life cycle can help you pave your way.

ira64px By Project Management
Web Design and UX Trends You Should Stick to in 2019

Design it like you mean it. Don’t forget that people want to like your website, but also they want to use it intuitively. This guide on web design trends and how technologies define UX was made to inspire you. So, feel free to follow your unconscious, when using glitch, morphing, broken geometry, color explosion or minimalism. But keep in mind how technologies are changing human behaviour and demands on user experience.

dima64px By UX Design
Get the Most in Life and Work with Gamification

We’ve mastered the art of criticizing ourselves, always demanding more, being unstoppable. But is it always efficient? Do we need to be in rush and do our damnedest without rewarding ourselves? Find out how to achieve more and value yourself with gamification.

yarik64px By Productivity
UX Writing: Make Your Product Speak Effectively

When engaging with digital products, we often get confused. Not because we’re dumb, but because the products are puzzling. UX writing is a new discipline that helps create clear and useful texts so we don’t get baffled by web & app interfaces. Here’s a brief introduction to UX writing, its history, main principles, and best practices.

How To Research The Market And Identify Opportunities

There is nothing worse than relying on luck more than on facts. That’s why all successful companies spend great resources on market research before launching or upgrading any product. If you want to be in their ranks, learn your potential, define market opportunity and research your target audience. Own the information and own the world!

yarik64px By Marketing & Partnerships
Building Communication Strategy: the Ultimate Guide

A company lacking communication skills can end up like a lonely kid in a sandbox with no one to play with. Learn about how to define your communication and business objectives, and how an effective communication strategy can turn your company into a successful, even beloved brand.

By Marketing & Partnerships
User-Centered Design: Process And Benefits

Don’t put the cart before the horse when you design things. The sooner you show your prototype to the actual users and get the feedback, the easier it will be to look at the design from the user’s point of view. Let’s go behind the scenes of the design process and discover what user-centered design really means.

By UX Design
How to Validate Your Product Idea With Landing Page

A landing page is an effective way to validate your MVP. By displaying the most important information, it will tell users what your product is about. You can solve the problem about getting the feedback you need. Here’s a guide to how to build a killer landing page in an elegant and effective way.

yarik64px By Product Management
Customer Development Guide For Product Managers

Planning to create a product without asking customers for their opinion? Unless you want to get into a PowerPoint chart of recent product failures, drop this idea and opt for customer development. Custdev is an approach that won’t strain the budget, but will take production to another level. If that’s exactly what you want, go ahead and use it!

yarik64px By Product Management