Product Management

Product/Market Fit: cover

How to Find Product/Market Fit: A Practical Guide

You’ve come up with this brilliant product, you can’t wait any longer and are ready to launch! But how do you make sure that it’s meant to make you money? Here’s when product/market fit comes to play. Invest 10 minutes to learn how to achieve product/market fit right now, and enjoy the results of a successful launch later on.
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Customer Interviews: When You Need Them and How to Make Them Efficient

Every actor is looking for a grateful audience, and you might be steps away from finding yours. How to find your target audience, identify their needs and solve their problems – all this can be done with a bunch of customer interviews. We will teach you how to make sure there’s a market for your product and how to ask the right questions, save money and improve your product to please your customers.
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How and Why to Create User Personas

There are many ways to fail your product. Hopefully, there are some options for preventing from failure. It’s easy as pie – collect data about your audience, talk to them, be the one who understands them, be the product they need. How to do that – you can figure out in our guide to creating user personas.
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Customer Development Guide For Product Managers

Planning to create a product without asking customers for their opinion? Unless you want to get into a PowerPoint chart of recent product failures, drop this idea and opt for customer development. Custdev is an approach that won’t strain the budget, but will take production to another level. If that’s exactly what you want, go ahead and use it!
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