Product Management

Having a loyal customer base is no easy matter. A lot of people don’t know how to even begin building customer loyalty and simply focus on launching new products or finding new customers. And, while properly launching products and finding…

You’ve come up with this brilliant product, you can’t wait any longer and are ready to launch! But how do you make sure that it’s meant to make you money? Here’s when product/market fit comes to play. Invest 10 minutes to learn how to achieve product/market fit right now, and enjoy the results of a successful launch later on.

Every actor is looking for a grateful audience, and you might be steps away from finding yours. How to find your target audience, identify their needs and solve their problems – all this can be done with a bunch of customer interviews. We will teach you how to make sure there’s a market for your product and how to ask the right questions, save money and improve your product to please your customers.

A landing page is an effective way to validate your MVP. By displaying the most important information, it will tell users what your product is about. You can solve the problem about getting the feedback you need. Here’s a guide to how to build a killer landing page in an elegant and effective way.

There are many ways to fail your product. Hopefully, there are some options for preventing from failure. It’s easy as pie – collect data about your audience, talk to them, be the one who understands them, be the product they need. How to do that – you can figure out in our guide to creating user personas.

Planning to create a product without asking customers for their opinion? Unless you want to get into a PowerPoint chart of recent product failures, drop this idea and opt for customer development. Custdev is an approach that won’t strain the budget, but will take production to another level. If that’s exactly what you want, go ahead and use it!

The only person who can settle which design is better for your website or which text is more catchy for an email is your user. A/B testing is a genius tool that gives access to this kind of data. So, if you wish to build your idea on the basis of customer insights, start using split testing now.