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Marketing & Partnerships

Building Product Communication: Don’t Sound Like a Sociopath

“Here is my awesome product, you will like it and everyone will be happy” – that’s how brands and product sound sometimes. Like they’re talking to someone who is supposed to be human, but is not. This story gives you tips and hints on how to create customer persona, understand your TA and build effective product communication.

By Marketing & Partnerships
Building Communication Strategy: the Ultimate Guide

A company lacking communication skills can end up like a lonely kid in a sandbox with no one to play with. Learn about how to define your communication and business objectives, and how an effective communication strategy can turn your company into a successful, even beloved brand.

By Marketing & Partnerships
How To Research The Market And Identify Opportunities

There is nothing worse than relying on luck more than on facts. That’s why all successful companies spend great resources on market research before launching or upgrading any product. If you want to be in their ranks, learn your potential, define market opportunity and research your target audience. Own the information and own the world!

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How to Create Product Launch Emails

Product launch campaigns are all about increasing awareness and getting customers interested in your new product, and email is the perfect way to spread the word. Engaging messages illustrating the product’s features and benefits will convert your core audience at a high rate and win back some former customers who had been inactive. That said,

Evaldas Mockus By Marketing & Partnerships
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5 Content Writing Tips To Improve SEO

Content is still king in 2019 and will continue to be for the foreseeable future. The 2018 Hubspot State of Inbound Marketing report found that blog content creation was the top marketing priority for 55% of marketing professionals this year. The report also found that marketers who placed a high priority on blogging were 13-times

By Marketing & Partnerships
Why Product Accessibility Shouldn’t Be an Afterthought

Having a good product or a service to sell is what we all want, isn’t it? However, it sometimes happens that even the best product cannot find its way to the customers and the main reason for such a case is product accessibility. Making sure that our product is accessible to every individual who might

By Marketing & Partnerships
guest post
5 Content Writing Tips To Improve SEO

Content is still king in 2019 and will continue to be for the foreseeable future. The 2018 Hubspot State of Inbound Marketing report found that blog content creation was the top marketing priority for 55% of marketing professionals this year. The report also found that marketers who placed a high priority on blogging were 13-times

By Marketing & Partnerships
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Sentiment Analysis and the Link to Better Sales

“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski As business owners, we are always looking for ways to increase our sales. After all, sales are the driving force for any company.

By Marketing & Partnerships
Why Product Accessibility Shouldn’t Be an Afterthought

Having a good product or a service to sell is what we all want, isn’t it? However, it sometimes happens that even the best product cannot find its way to the customers and the main reason for such a case is product accessibility. Making sure that our product is accessible to every individual who might

By Marketing & Partnerships