Having a good product or a service to sell is what we all want, isn’t it? However, it sometimes happens that even the best product cannot find its way to the customers and the main reason for such a case is product accessibility. Making sure that our product is accessible to every individual who might
Content is still king in 2019 and will continue to be for the foreseeable future. The 2018 Hubspot State of Inbound Marketing report found that blog content creation was the top marketing priority for 55% of marketing professionals this year. The report also found that marketers who placed a high priority on blogging were 13-times
Product launch campaigns are all about increasing awareness and getting customers interested in your new product, and email is the perfect way to spread the word. Engaging messages illustrating the product’s features and benefits will convert your core audience at a high rate and win back some former customers who had been inactive. That said,
An increasingly crowded content marketplace has made it impossible to stand out just by pumping out a lot of content. Understanding of the performance is the key to achieving satisfying key performance indicators (KPIs). This is where the Big Data comes in. Thanks to all the available data in the world of the internet, the
On-page SEO is vital for ranking high on Google search results. It is the process of optimizing specific pages on a website. It is not the same as on-site optimization since the latter deals with optimizing all pages on a website while on-page is all about improving one webpage at a time. The process, though,
Events make brands alive. Whether aimed at inspiring a workforce or strengthening customer loyalty, triggering action from sales prospects or educating an audience; all the events cater to one emotion – ‘human emotion’. It is also important that the attendees/delegates must find these events engaging. Obtaining feedback on the event from attendees/delegates is important to
“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski As business owners, we are always looking for ways to increase our sales. After all, sales are the driving force for any company.
A strategic marketing plan is an essential part of the app development process that ensures its success. Here are the best marketing practices to implement in your marketing strategy to make it successful.
Trying to attract customers, brands use various fine-spun techniques. But what customers need is a product that would meet their needs. Adaptive marketing is an answer. Making personalized offers to each of the market segments drive conversion rates high and create loyal-to-brand customers.