Anastasiia Marushevska

The most interesting about this woman is that she is me. I decided not to lie – you can see some pieces of my mind and heart all over Product Tribe. That’s basically who I am. I’m words, ideas, fast decisions, a lot of airports-buses-ferries, and even more stories (most of which my mom will never hear). I believe that my passion for exploring the world and my willingness to accept different life experience make me a better writer, marketer and person.

Joined: December 6, 2017
Articles: 3

UX Design
September 7, 2019

UX Writing: Make Your Product Speak Effectively

When engaging with digital products, we often get confused. Not because we're dumb, but because the products are puzzling. UX writing is a new discipline that helps create clear and useful texts so we don't get baffled by web & app interfaces. Here’s a brief introduction to UX writing, its history, main principles, and best practices.

Marketing & Partnerships
September 7, 2019

Building Product Communication: Don’t Sound Like a Sociopath

“Here is my awesome product, you will like it and everyone will be happy” – that’s how brands and product sound sometimes. Like they’re talking to someone who is supposed to be human, but is not. This story gives you tips and hints on how to create customer persona, understand your TA and build effective product communication.

Marketing & Partnerships
August 26, 2019

Building Communication Strategy: the Ultimate Guide

A company lacking communication skills can end up like a lonely kid in a sandbox with no one to play with. Learn about how to define your communication and business objectives, and how an effective communication strategy can turn your company into a successful, even beloved brand.