Having a loyal customer base is no easy matter. A lot of people don’t know how to even begin building customer loyalty and simply focus on launching new products or finding new customers. And, while properly launching products and finding new customers is important, there are some key reasons why having a loyal customer base

  It doesn’t matter at what stage your business is at, looking for methods to boost your productivity should always be at the forefront of key areas to improve in your business. However, maybe increasing productivity isn’t as easy a fix as it might sound. Perhaps you’re a maker operating independently and are running your

Having a good product or a service to sell is what we all want, isn’t it? However, it sometimes happens that even the best product cannot find its way to the customers and the main reason for such a case is product accessibility. Making sure that our product is accessible to every individual who might

Would you imagine seeing your employee of the month handing a resignation letter, just like that? It strikes you like a nightmare because right there and then, new challenges and new responsibilities abound. Skilled professionals are hard to come by these days, and you’ve just lost one. Here, you think about who, and what you’ve

Engineering requires a dedicated team of professionals with the right skills to achieve project goals. Most IT managers report more than 75 percent victory in delivering software engineering projects, but many observers claim the success rate is less than 50 percent. Organizations expect engineers to deliver products that meet their objectives within the projected timeframe

Here’s a problem faced by a lot of software companies — a product has a new feature that customers are either unaware of or aren’t adopting at all. A similar challenge arises when users don’t use a core feature enough to derive the full value of a product.  The solution to the said problems lies

Storytelling is one such potent form of art that has been into existence since antiquity. In essence, it is one out of a few good things that might never go out of vogue, but only emerge to be better and profound. For eons, stories have served to entertain, inspire, and captivate attention, forging strong relationships

People, organizations, and businesses generate a tremendous amount of data every single day. We literally live in the age of information as almost everything we do is recorded and stored somewhere. A study even shows that the world creates 2.5 quintillion bytes of data daily, a staggering number you’ve probably never heard of before. Although it

“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski As business owners, we are always looking for ways to increase our sales. After all, sales are the driving force for any company.