Having a good product or a service to sell is what we all want, isn’t it? However, it sometimes happens that even the best product cannot find its way to the customers and the main reason for such a case is product accessibility. Making sure that our product is accessible to every individual who might
Having a loyal customer base is no easy matter. A lot of people don’t know how to even begin building customer loyalty and simply focus on launching new products or finding new customers. And, while properly launching products and finding new customers is important, there are some key reasons why having a loyal customer base
Here’s a problem faced by a lot of software companies — a product has a new feature that customers are either unaware of or aren’t adopting at all. A similar challenge arises when users don’t use a core feature enough to derive the full value of a product. The solution to the said problems lies
Content is still king in 2019 and will continue to be for the foreseeable future. The 2018 Hubspot State of Inbound Marketing report found that blog content creation was the top marketing priority for 55% of marketing professionals this year. The report also found that marketers who placed a high priority on blogging were 13-times
You’ve come up with this brilliant product, you can’t wait any longer and are ready to launch! But how do you make sure that it’s meant to make you money? Here’s when product/market fit comes to play. Invest 10 minutes to learn how to achieve product/market fit right now, and enjoy the results of a successful launch later on.
A strategic marketing plan is an essential part of the app development process that ensures its success. Here are the best marketing practices to implement in your marketing strategy to make it successful.
Trying to attract customers, brands use various fine-spun techniques. But what customers need is a product that would meet their needs. Adaptive marketing is an answer. Making personalized offers to each of the market segments drive conversion rates high and create loyal-to-brand customers.
Having planned 10 things done in a day, but coping with only 3 of them and criticizing yourself for being lazy. Seems familiar? Check tips on how to become productive and use your resources effectively without being overwhelmingly busy every time someone asks you out.
When making a software product, useability and quality are two of the most important factors. This is especially true when dealing with critical systems such as health data (like our MedManage app does) and it is extremely valuable to research best practices and work directly with professionals. Let me show you how.