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Products are conquering the world – and we’re the ones to help them.


Follow our blog to explore the magic of product development and growth.
How to Find Product/Market Fit: A Practical Guide

You’ve come up with this brilliant product, you can’t wait any longer and are ready to launch! But how do you make sure that it’s meant to make you money? Here’s when product/market fit comes to play. Invest 10 minutes to learn how to achieve product/market fit right now, and enjoy the results of a successful launch later on.

yarik64px By Product Management
How to Increase Your App’s Success with Strategic Marketing Tactics

A strategic marketing plan is an essential part of the app development process that ensures its success. Here are the best marketing practices to implement in your marketing strategy to make it successful.

Emily Clark By Marketing & Partnerships
How to Create a Personalized Brand with Adaptive Marketing and Big Data Techniques

Trying to attract customers, brands use various fine-spun techniques. But what customers need is a product that would meet their needs. Adaptive marketing is an answer. Making personalized offers to each of the market segments drive conversion rates high and create loyal-to-brand customers.

David Braun CEO at TemplateMonster By Marketing & Partnerships
6 Ways I Trick Myself Into Being More Productive and Getting More Done

Having planned 10 things done in a day, but coping with only 3 of them and criticizing yourself for being lazy. Seems familiar? Check tips on how to become productive and use your resources effectively without being overwhelmingly busy every time someone asks you out.

By Productivity
Case Study: How Research And Mentors Simplified My UX Design And Differentiated My Product

When making a software product, useability and quality are two of the most important factors. This is especially true when dealing with critical systems such as health data (like our MedManage app does) and it is extremely valuable to research best practices and work directly with professionals. Let me show you how.

Simon Greenberg By Case Studies
Steps We’ve Taken to Price Our SaaS Startup Based on Value

Regardless of your product’s goal, whether it is to make the better world or make a life of the customer easier, your startup will not live long without monetization. Building pricing strategy for SaaS project may be challenging. However, knowing methods of setting prices and defining your product’s value may help you beat it easily.

Olha-Mykhoparkina-small By Revenue & Growth
Customer Interviews: When You Need Them and How to Make Them Efficient

Every actor is looking for a grateful audience, and you might be steps away from finding yours. How to find your target audience, identify their needs and solve their problems – all this can be done with a bunch of customer interviews. We will teach you how to make sure there’s a market for your product and how to ask the right questions, save money and improve your product to please your customers.

yarik64px By Product Management
13 Best Productivity Tools to Manage Your Time and Energy

Are you confused about how to manage your work life and climb the professional ladder faster? Given our hectic lives, we are fortunate to have productivity apps which bring alignment to our schedules and help us generate better output.

yarik64px By Productivity
How We Increased User Engagement in Our App by 150%

Every business, digital or not, wants to retain customers and know how to do it. One startup managed to increase their user engagement by a 150% in just three months. You can find out how here.

oleksandr-kot-data-scientist By Case Studies
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A Product Manager’s Guide to Building Customer Loyalty

Having a loyal customer base is no easy matter. A lot of people don’t know how to even begin building customer loyalty and simply focus on launching new products or finding new customers. And, while properly launching products and finding new customers is important, there are some key reasons why having a loyal customer base

By Product Management
3 Awesome Tools Makers Can Use to Boost Productivity

  It doesn’t matter at what stage your business is at, looking for methods to boost your productivity should always be at the forefront of key areas to improve in your business. However, maybe increasing productivity isn’t as easy a fix as it might sound. Perhaps you’re a maker operating independently and are running your

Why Product Accessibility Shouldn’t Be an Afterthought

Having a good product or a service to sell is what we all want, isn’t it? However, it sometimes happens that even the best product cannot find its way to the customers and the main reason for such a case is product accessibility. Making sure that our product is accessible to every individual who might

By Marketing & Partnerships
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What Makes an Employee Stay at A Company?

Would you imagine seeing your employee of the month handing a resignation letter, just like that? It strikes you like a nightmare because right there and then, new challenges and new responsibilities abound. Skilled professionals are hard to come by these days, and you’ve just lost one. Here, you think about who, and what you’ve

yarik64px By Hiring & Operations
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Using Risk Management in Engineering

Engineering requires a dedicated team of professionals with the right skills to achieve project goals. Most IT managers report more than 75 percent victory in delivering software engineering projects, but many observers claim the success rate is less than 50 percent. Organizations expect engineers to deliver products that meet their objectives within the projected timeframe

By Project Management
How To Automate Software Feature Education

Here’s a problem faced by a lot of software companies — a product has a new feature that customers are either unaware of or aren’t adopting at all. A similar challenge arises when users don’t use a core feature enough to derive the full value of a product.  The solution to the said problems lies

How to Tell Your Brand Story

Storytelling is one such potent form of art that has been into existence since antiquity. In essence, it is one out of a few good things that might never go out of vogue, but only emerge to be better and profound. For eons, stories have served to entertain, inspire, and captivate attention, forging strong relationships

5 Ways Data Science Can Boost Brand Awareness

People, organizations, and businesses generate a tremendous amount of data every single day. We literally live in the age of information as almost everything we do is recorded and stored somewhere. A study even shows that the world creates 2.5 quintillion bytes of data daily, a staggering number you’ve probably never heard of before. Although it

By Data Science & Data Bases
marketing guidesseo
Sentiment Analysis and the Link to Better Sales

“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski As business owners, we are always looking for ways to increase our sales. After all, sales are the driving force for any company.

By Marketing & Partnerships
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