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Products are conquering the world – and we’re the ones to help them.


Follow our blog to explore the magic of product development and growth.
How to Find Product/Market Fit: A Practical Guide

You’ve come up with this brilliant product, you can’t wait any longer and are ready to launch! But how do you make sure that it’s meant to make you money? Here’s when product/market fit comes to play. Invest 10 minutes to learn how to achieve product/market fit right now, and enjoy the results of a successful launch later on.

yarik64px By Product Management
How to Increase Your App’s Success with Strategic Marketing Tactics

A strategic marketing plan is an essential part of the app development process that ensures its success. Here are the best marketing practices to implement in your marketing strategy to make it successful.

Emily Clark By Marketing & Partnerships
How to Create a Personalized Brand with Adaptive Marketing and Big Data Techniques

Trying to attract customers, brands use various fine-spun techniques. But what customers need is a product that would meet their needs. Adaptive marketing is an answer. Making personalized offers to each of the market segments drive conversion rates high and create loyal-to-brand customers.

David Braun CEO at TemplateMonster By Marketing & Partnerships
6 Ways I Trick Myself Into Being More Productive and Getting More Done

Having planned 10 things done in a day, but coping with only 3 of them and criticizing yourself for being lazy. Seems familiar? Check tips on how to become productive and use your resources effectively without being overwhelmingly busy every time someone asks you out.

By Productivity
Case Study: How Research And Mentors Simplified My UX Design And Differentiated My Product

When making a software product, useability and quality are two of the most important factors. This is especially true when dealing with critical systems such as health data (like our MedManage app does) and it is extremely valuable to research best practices and work directly with professionals. Let me show you how.

Simon Greenberg By Case Studies
Steps We’ve Taken to Price Our SaaS Startup Based on Value

Regardless of your product’s goal, whether it is to make the better world or make a life of the customer easier, your startup will not live long without monetization. Building pricing strategy for SaaS project may be challenging. However, knowing methods of setting prices and defining your product’s value may help you beat it easily.

Olha-Mykhoparkina-small By Revenue & Growth
Customer Interviews: When You Need Them and How to Make Them Efficient

Every actor is looking for a grateful audience, and you might be steps away from finding yours. How to find your target audience, identify their needs and solve their problems – all this can be done with a bunch of customer interviews. We will teach you how to make sure there’s a market for your product and how to ask the right questions, save money and improve your product to please your customers.

yarik64px By Product Management
13 Best Productivity Tools to Manage Your Time and Energy

Are you confused about how to manage your work life and climb the professional ladder faster? Given our hectic lives, we are fortunate to have productivity apps which bring alignment to our schedules and help us generate better output.

yarik64px By Productivity
How We Increased User Engagement in Our App by 150%

Every business, digital or not, wants to retain customers and know how to do it. One startup managed to increase their user engagement by a 150% in just three months. You can find out how here.

oleksandr-kot-data-scientist By Case Studies
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Using Risk Management in Engineering

Engineering requires a dedicated team of professionals with the right skills to achieve project goals. Most IT managers report more than 75 percent victory in delivering software engineering projects, but many observers claim the success rate is less than 50 percent. Organizations expect engineers to deliver products that meet their objectives within the projected timeframe

By Project Management
guest postseo
On-Page SEO Checklist for 2019 to Maximize Your Webpages’ Reach

On-page SEO is vital for ranking high on Google search results. It is the process of optimizing specific pages on a website. It is not the same as on-site optimization since the latter deals with optimizing all pages on a website while on-page is all about improving one webpage at a time. The process, though,

By Marketing & Partnerships
big datacontent
How to Boost a Content Marketing Strategy Using Big Data

An increasingly crowded content marketplace has made it impossible to stand out just by pumping out a lot of content. Understanding of the performance is the key to achieving satisfying key performance indicators (KPIs). This is where the Big Data comes in. Thanks to all the available data in the world of the internet, the

By Marketing & Partnerships
guest post
What Makes an Employee Stay at A Company?

Would you imagine seeing your employee of the month handing a resignation letter, just like that? It strikes you like a nightmare because right there and then, new challenges and new responsibilities abound. Skilled professionals are hard to come by these days, and you’ve just lost one. Here, you think about who, and what you’ve

yarik64px By Hiring & Operations
marketing guidesseo
Sentiment Analysis and the Link to Better Sales

“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski As business owners, we are always looking for ways to increase our sales. After all, sales are the driving force for any company.

By Marketing & Partnerships
feedbacksurvey
Event Feedback App: How to Setup Your Pre, Mid & Post-Event Survey

Events make brands alive. Whether aimed at inspiring a workforce or strengthening customer loyalty, triggering action from sales prospects or educating an audience; all the events cater to one emotion – ‘human emotion’.  It is also important that the attendees/delegates must find these events engaging. Obtaining feedback on the event from attendees/delegates is important to

By Productivity
The Role Social Media Should Play In Your Wider Marketing Strategy

For any business to thrive, whether a startup or a multinational organization, an effective marketing strategy is absolutely critical. This serves as a crucial road map for the entire business. It is clear that social media is gradually becoming the backbone for effective marketing because of the number of social media users and the integral

6 Ways I Trick Myself Into Being More Productive and Getting More Done

Having planned 10 things done in a day, but coping with only 3 of them and criticizing yourself for being lazy. Seems familiar? Check tips on how to become productive and use your resources effectively without being overwhelmingly busy every time someone asks you out.

By Productivity
Case Study: How Research And Mentors Simplified My UX Design And Differentiated My Product

When making a software product, useability and quality are two of the most important factors. This is especially true when dealing with critical systems such as health data (like our MedManage app does) and it is extremely valuable to research best practices and work directly with professionals. Let me show you how.

Simon Greenberg By Case Studies
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