Trying to attract customers, brands use various fine-spun techniques. But what customers need is a product that would meet their needs. Adaptive marketing is an answer. Making personalized offers to each of the market segments drive conversion rates high and create loyal-to-brand customers.
By David BraunMarketing & PartnershipsHaving planned 10 things done in a day, but coping with only 3 of them and criticizing yourself for being lazy. Seems familiar? Check tips on how to become productive and use your resources effectively without being overwhelmingly busy every time someone asks you out.
By Fiona AdlerProductivityWhen making a software product, useability and quality are two of the most important factors. This is especially true when dealing with critical systems such as health data (like our MedManage app does) and it is extremely valuable to research best practices and work directly with professionals. Let me show you how.
By Simon GreenbergCase StudiesRegardless of your product’s goal, whether it is to make the better world or make a life of the customer easier, your startup will not live long without monetization. Building pricing strategy for SaaS project may be challenging. However, knowing methods of setting prices and defining your product’s value may help you beat it easily.
By Olga MykhoparkinaRevenue & GrowthEvery actor is looking for a grateful audience, and you might be steps away from finding yours. How to find your target audience, identify their needs and solve their problems – all this can be done with a bunch of customer interviews. We will teach you how to make sure there’s a market for your product and how to ask the right questions, save money and improve your product to please your customers.
By Yaroslav LehenchukProduct ManagementAre you confused about how to manage your work life and climb the professional ladder faster? Given our hectic lives, we are fortunate to have productivity apps which bring alignment to our schedules and help us generate better output.
By Yaroslav LehenchukProductivityEvery business, digital or not, wants to retain customers and know how to do it. One startup managed to increase their user engagement by a 150% in just three months. You can find out how here.
By Oleksandr KotCase StudiesA landing page is an effective way to validate your MVP. By displaying the most important information, it will tell users what your product is about. You can solve the problem about getting the feedback you need. Here’s a guide to how to build a killer landing page in an elegant and effective way.
By Yaroslav LehenchukProduct ManagementDon’t put the cart before the horse when you design things. The sooner you show your prototype to the actual users and get the feedback, the easier it will be to look at the design from the user’s point of view. Let’s go behind the scenes of the design process and discover what user-centered design really means.
By Sergey GladkiyUX Design